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NEWS UPDATES

Aoun meets with Irinej: We are working to maintain balance, especially as war in the region aims to eliminate large groups, cause disruption
Aoun meets with Irinej: We are working to maintain balance, especially as war in the region aims to eliminate large groups, cause disruption

NNA – President of the Republic, Michel Aoun, stressed Thursday on the deep relations linking Lebanon and Serbia together and the similar sufferings of both the Lebanese and [...]

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Serbia’s imports and exports rise in January
Serbia’s imports and exports rise in January

Source: N1 – Serbia increased both its exports and its imports in January 2019, the Republic Statistics Office said on Tuesday. The value of exports in January stood at [...]

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Hariri receives Serbian Minister
Hariri receives Serbian Minister

Source: National News Agency – Prime Minister-designate Saad Hariri received today at the Center House the Serbian Minister of Agriculture, Forestry and Water Management [...]

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Serbia-produced raspberries and blueberries find new market
Serbia-produced raspberries and blueberries find new market

Source: B92 – An MoU on cooperation in agriculture as singed on Tuesday in Beirut, Lebanon, the Serbian Ministry of Agriculture, Forestry and Water Management has announced. [...]

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LET’S BUILD BRIDGES TOGETHER

Having spent most of my career as an international journalist for CNN and British television news ITN, mostly in the Middle East and often in the Balkans, I have witnessed the devastating effects of conflicts in Lebanon and the former Yugoslavia.

It has since become a driving factor in my professional life to take on projects that could put me in a position for my knowledge and experience to be used in countries that were once engulfed by turmoil in order to help rebuild confidence, rebrand countries and revive economies.

The Serbia Lebanon Business Council (SLBC) is part of that vision.

The SLBC is a bridge to success between two countries that have so much in common, and even more to gain from cooperation on all levels: from trade and tourism to science and technology.

It is a new link that will enable business entrepreneurs from Serbia and Lebanon to discover the possibilities of what can be accomplished together.

Dobrodošli!
اهلاً و سهلاً

Brent Sadler
Chairman, SLBC

ABOUT US

TWO COUNTRIES, ONE ECONOMIC VISION

  • Overview
    The Serbia Lebanon Business Council (SLBC) exists to promote and strengthen economic cooperation between Serbia and Lebanon, and comprises members from both countries.
  • Membership
    SLBC members have unique and high-level access to relevant commercial activity in Serbia and Lebanon enabling them to identify, create, and develop successful business opportunities.
  • Function
    Through the SLBC, both countries have established an “information network database” to make all information available in one place. In this way, the SLBC serves as a one stop shop for all members from both countries, facilitating their communication and exchange of information.
  • Formation
    The Serbia Lebanon Business Council (SLBC) offices are established in Belgrade and function in Serbia as a Representative Office of the S.L. Serbia Lebanon Business Council Limited, a company registered in Nicosia, Cyprus. The SLBC is officially and legally established in association with the Chamber of Commerce and Industry of Serbia (CCIS) and the Chamber of Commerce, Industry and Agriculture of Beirut and Mount Lebanon (CCIA-MBL) and to this effect, Memoranda of Understanding were signed in Belgrade, Serbia and in Beirut, Lebanon.

The role of Serbia Lebanon Business Council is:

To facilitate and expand economic and industrial cooperation between Serbia and Lebanon by an exchange of information on economic, commercial, and industrial matters. This includes information on specific opportunities available in both countries that could help expand trade and business through their respective members.

To encourage, promote and facilitate effective commercial cooperation between Serbia and Lebanon in the areas of trade, investment, tourism, technology transfer, and related economic and industrial activities. This is achieved by establishing effective communication between member companies with particular reference to the private sector with guidance and assistance from the SLBC.

THE TEAM

Brent Sadler is an internationally renowned CNN broadcaster who was at the heart of world news coverage, especially from the Middle East, the Balkans and Africa, for more than 20 years.

Brent, who was assigned to Beirut as Bureau Chief for CNN, lived in Lebanon for 10 years and reported on many of the defining moments of world history during a distinguished career in international news. He established the Beirut Media Centre which offered satellite broadcasting for international clients.

Later, Brent became the Consultant Director of Communications for the Eko Atlantic city project in Lagos, Nigeria, before establishing Inviso Communications, a media and communications company in Belgrade, Serbia. He also brought the CNN news brand to South East Europe and serves as Chairman of the Editorial Board of N1, the CNN exclusive news channel affiliate for Serbia, Croatia, and Bosnia and Herzegovina.

Dr Jelena Sadler is Director of the Representative Office of the Serbia Lebanon Business Council in Belgrade. Having trained as a medical doctor, she switched to journalism and became a news producer for CNN. She lived and worked in Beirut, Lebanon, from 1999 until 2009.

Jelena is one of the founders of the N1 news platform that covers events mainly in Serbia, Croatia, and Bosnia and Herzegovina. N1 is the exclusive news channel affiliate of CNN in the Balkans region of South East Europe.

After graduating with an MSc in Regional Planning, Siniša switched to graphic design and spent the next 15 years working for renowned international advertising agencies including Saatchi & Saatchi, Mc Cann Group, Leo Burnett and BBDO, in London, Beirut, Dubai and Abu Dhabi.

In 2013, he returned to Belgrade and co-founded Inviso Communications, a full-service marketing agency catering to the needs of high profile real estate clients such as Eko Atlantic City (Lagos, Nigeria) and Belgrade Waterfront (Belgrade, Serbia), as well as the Dangote Group, Africa’s largest industrial conglomerate.